How to Meet the Demands of B2B Buyers


As one of the textile companies in India, a country with diversified needs, we understand that meeting the changing demands of B2B buyers is a daunting task.

By understanding what your buyers do and need to grow their businesses, you can quickly accomplish your marketing goals, especially lead generation and contribution to the bottom line.

We have more than 60 years of experience connecting textile companies in India and abroad to their buyers. We have also effectively streamlined the process of trading wholesale fabric online by launching TEXchange. And we will be more than happy to share what we have learned from our six decades of buying and selling cotton fabric online worldwide.

How to Meet the Needs of B2B Buyers

If you want to sell wholesale fabric online in India, you must focus on understanding your buyers’ needs and buying cycles and then offer solutions that align with those needs. This can be achieved through understanding the B2B buying cycle – from the need to research through design and evaluation to finally shortlist and purchase – and promote your products and services in each phase.

Be At All The Places Where Your Buyers Are

Your buyers want to know whether you can do what they need you to do. They basically want to know if you are qualified. So, make sure that when they search for things you offer, you come up in the search results.

Set up your business across different business directories like Google My Business, Apple Maps, LinkedIn, and Yelp.

Register your business offline with DMI textile trading partner and online on TEXchange. We are one of the leading sourcing partners in the world that help you share your capabilities with serious prospects who want to buy cotton fabric online.

More than 500 textile businesses are registered with us to source fiber, yarn, and cotton fabric online and find their next supply chain partner.

Influence Your Buyers Before the Sales Funnel

In the textile industry, prospects more often linger in the top phase of the sales funnel. Establishing yourself as a valued and trusted source of information about products and services even before they identify a purchase need will help you tremendously.

Write blogs to provide insights about your business and industry. Without being preachy, address their pain points through various content.

Validate your previous achievements through customer case studies and testimonials to provide real-life successful incidences using your products or services. This is a great way to illustrate your past work to your B2B Buyers to help them understand your quality of work, quality control, quality assurance, and, most importantly, consistency.

Whitepapers are much more in-depth and professional but are potentially more valuable to serious buyers. Create fantastic, information-rich content for White Paper. But make sure it contains researched studies and facts and nothing misleading.

List out your end-to-end solutions and capabilities whenever you can, wherever you can, including quality certifications, services provided, products offered, product quality, tolerances, logistics, supply chain, etc. Highlight these credentials on your website, landing page, and across all business directories and trading apps like TEXchange.

Other Ways to Meet the Demands of Your B2B Buyers

  • Find out what’s more important for your buyers than sourcing and try to offer that to stand out on your buyer’s shortlist.

This could be speed and efficiency, online customer services, online trading options, location, industry expertise, company reputation, textile certifications, innovation, best value, and logistics. Most often, buyers don’t search for short-term sellers or vendors – they look for long-term partnerships.

  • Provide intangible services that illustrate your value as a company beyond price. Buyers often want to know more about you, more than the products you sell – they want to see the people behind the brand, their social responsibility, and the team who will be supporting their orders.
  • Be responsive to your buyers’ inquiries, questions, and complaints. Be willing to be flexible in your offerings based on their changing needs.
  • Provide the best customer support and service. This helps you build a remarkable and lasting brand reputation, create trust with buyers, and increase the probability of repeat customers.
  • Make use of technology, like TEXauction and Smart ERP, to automate repetitive and crucial processes and tasks and improve communication. Make buying cotton fabric material online from you as seamless as possible with tools and process automation.

The B2B textile trading process can be complicated, but you can find opportunities in each step. However, buyers find you – whether from or organically – make sure they don’t have to track the information they seek. It should be readily available.

Keep your website updated, listings well organized, content informative, and business information active on the TEXchange portal to meet the demands of your buyers.

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