There’s a huge difference between selling your products directly to your consumer and selling it to businesses via online marketplaces like TEXchange Global. B2B selling isn’t easy. B2B customers are completely different. It can take a lot of effort, time, and insights for textile companies in India to conquer B2B sales. To successfully sell fabric online through a B2B marketplace, marketers and salespeople must analyze data, get involved in social media activities, research the market, establish long-term relationships, and offer competitive prices. The stakes are high.
In this blog, we will discuss the advantages of using a B2B online marketplace like TEXchange and five tips to sell your textiles online profitably.
How Online Marketplaces are Transforming Commerce for Textile Manufacturers and Buyers in India
TEXchange and other online marketplaces create an all-inclusive digital environment where sellers promote, negotiate, and sell products and services to similar businesses quickly and ethically.
The pandemic was a turning point for many of us. We saw a massive rise in the demand for dedicated online B2B marketplaces more than ever before.
But why?
As the pandemic saw an increase in the number of textile start-ups and entrepreneurs in India, demand for eCommerce grew – an online platform where textile companies in India, fashion designers, artisans, and wholesalers could buy and sell goods in bulk with complete trust and transparency.
Whether it is Amazon or TEXchange, B2B platforms serve as digital trading platforms that support business development and international trade with innovative tools and process automation.
What are the Advantages of B2B Marketplaces
When you go through the traditional approach, order fulfillment isn’t guaranteed. Since TEXchange is an industry leader and a platform trusted by hundreds of textile businesses the world over, you can always trust it for order fulfillment and vendor transparency.
For instance, if a buyer fails to pay for an order after delivery or if a seller doesn’t provide goods on time, the marketplace will offer help and ensure the order is fulfilled from both ends. In many cases, the B2B marketplace initiates refund or further assistance.
When textile manufacturers in India register on TEXchange to wholesale fabric online, a project manager is assigned to each order for efficient processing.
Current and previous order details are recorded in the user’s app dashboard, allowing businesses to revisit them anytime. Both parties typically receive email information for each order and can track shipping in real time.
The real-time insights, smart ERP, streamlined processes, and transparent order management
significantly improve the customer experience for exporters and importers.
B2B marketplaces like TEXchange also offer several choices and comparisons. After posting an inquiry, buyers can receive offers from multiple suppliers, compare and negotiate prices, post-delivery services, quality, etc., and review TAT for order completion.
These help buyers and sellers make data-driven decisions online.
In fact, if you are worried about being pitted against your competition, imagine the benefits you will receive when your competitor’s customers come to you because of your better services and TEXchange ratings. Besides, you actually get to learn a lot from your competitors and position yourself better in the marketplace.
Using TEXbulletin’s news and insights, textile companies in India and overseas can make informed decisions when trading wholesale fabric online.
Tips on How to Successfully Sell Fabric Online on a B2B Marketplace
Buying and selling textiles online via TEXchange is very easy. However, these tips will help you connect with valuable business associates across the world and boost your profits regardless of the B2B online platform you choose.
Understand Your Customers Before Posting an Offer
Your customers may have different needs that are completely different from the end consumers.
So, spend time understanding what they are looking for from their suppliers.
For example, many B2B buyers ask for delivery samples before placing bulk orders, while few ask for only certified fabrics, like ISO and OEKO-TEX.
Write a Convincing Business Description
Your business should be well explained in the marketplace. And your products must be adequately described. If you are selling cotton fabric wholesale online, explain the yarn quality, available stock, uses, color, dispatch date, and more details to make it buyers worthwhile.
Strategically highlight the benefits and features, and inform your customers of the problems you will solve through your products and services.
Qualify Your Potential Customers
The best way to convert more sales online is by identifying potential customers and qualifying them as warm leads. Understand why a lead has shown interest in your product or services. You can ask the right questions to determine the possibilities.
For instance, find out why the customer contacted you, what their problems are, why haven’t they converted yet, and what they are looking for. This will help you recommend the right
solution to them.
Convert Your Cold Data into Warm
If a lead suddenly goes cold, it doesn’t necessarily indicate that they have found another seller. It is possible that the buyer is preoccupied with other work and is too busy to convert.
Instead of discarding the data, follow up with them through an email or phone to see if you can help fulfill their requirements.
In addition, try piquing their interest with incentives, such as time-sensitive discounts.
Pitch Your Business Directly to the Decision Maker
Identifying the decision maker in a company is valuable in qualifying leads. Discussing business directly with the decision-maker will improve your business opportunities with the company.
While the general public is the decision maker in B2C, the B2B world has several decision-makers, such as the CEO, production manager, accountant, etc., with a lengthy chain of command. This means the person inquiring about your product may be a sales executive and require the CEO to review and sign the deal.
In this case, modify your sales pitch with facts, information, and data to convince the buyer, regardless of his position in the company.
Streamline the Process with Real-Time Insights
Real-time insights are crucial in influencing a buyer in his decision-making journey. For textile companies in India to stay ahead of the competition, it is important to prepare documents in advance that offer a detailed purview of their products and services.
These documents must contain detailed information about the products and services, such as USP, reasons for potential buyers to associate with them, and why they are a better supplier than others in the marketplace.
Such readily-available documents can put fabric manufacturers in India in a competitive position and attract more customers through TEXchange.
Buy and Sell Fabric Online through TEXchange
TEXchange is the leading textile B2B marketplace with over 500 active buyers and sellers from the industry. You can join this number and enjoy significant growth and sales through the powerful eCommerce marketplace.
Register on TEXchange to take advantage of our innovative tools and features that speed up the trading process.
Whether you are a start-up or an established manufacturer, sign up on TEXchange to increase sales without spending much on marketing and promotions.
If you want the traditional trading approach, connect with DMI’s trading expert. TEXchange is the brainchild of DMI.
DMI is India’s oldest textile trading company, with 60 years of buying and selling experience worldwide. For more information, visit www.damodarmenon.com
